Abstract

This article argues that the literature describing the internet revolution in the 1990s was characterized by the rhetoric of the technological sublime. This rhetoric suffered from three fatal flaws: (1) it was not sufficiently grounded in the historical development of technology; (2) it viewed the internet in isolation, failing to consider the wider technological context; and (3) it failed to examine the internet in view of the social, economic, religious and political circumstances of its users. Several examples from history are cited, demonstrating that changes in various systems for the production, dissemination and preservation of cultural information both border and deborder the world. The article suggests that if internet researchers take a pragmatic, historically grounded approach, they will discover that the introduction of internet technology can be seen to have similar consequences. While the technology overcomes many boundaries (of space and time, politics and economics), other social borders may be created at the same time. It is easier to see old boundaries coming down than to see new ones being erected. Rather than being swept by utopian or dystopian enthusiasms, the article insists that the really interesting discoveries are to be made in locating the subtle social shifts taking place, relatively unnoticed, as a consequence of technological change.

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