HISTORICAL DEVELOPMENT OF TURKISH FASHION PHOTOGRAPHY

Abstract

Fashion photography is one of the most important areas that can be associated with fashion. The share of fashion photography is quite large in the promotion of every product that can be called fashion. Fashion photography is the photographing of a fashion item or a garment using different techniques, emphasizing the characteristics. Being especially multicolored is the most characteristic feature of fashion photography which distinguishes itself from other photographing areas. Western clothing culture developed simultaneously with Tanzimat period, unlike the world, has found its place in Turkey in 80's. Despite the close pursuit of the West, there are different reasons behind the absence of the fashion photography field. Considering the history of fashion photography in Turkey, it is observed that studio photography pioneered the fashion photography. The emergence of Turkey as a profession in fashion photography has gained importance in recent years is quite new. One of the biggest factors in this situation is that ever-changing fashion is now becoming a consumption object. The constant change in fashion makes fashion indispensable. One of the most important tools in this market will be fashion photography. The development of fashion and fashion photography has now become an integral unity. To reveal the status of fashion photography in Turkey in this regard is extremely important. With this study, it was concluded that fashion photographs were initially perceived as portrait and studio photography, and in further periods, they were shaped with technique, art and creativity. In this context, this study revealed the historical development, past and present of fashion photography, and some recommendations were brought up.