Abstract
The purpose of the proposed article is a show the history of the formation of the sphere of tourism and recreation of Ukraine in the context of world trends. Methodology is base on application of such scientific methods, as literary, historical, chronologic, dichronic (method of division into periods), approach of the systems, івент- and content-analysis, that did possible complex study and selection of the basic historical stages of development of tourism and recreation. Scientific novely. The authors considered the main approaches to the periodization of the formation of tourism and the tourism industry in Ukraine and the main stages of the development of the field of tourism and recreation from the earliest times. It is emphasized that the formation of tourism and recreation in different geographical regions of Ukraine had certain features, and this industry can take place according to the following main models. Conclusions. The processes of the origin and development of tourism and recreation in Ukraine and the world, the emergence of tourist enterprises, the creation of international tourist organizations, and the globalization of tourism are highlighted. The analysis of the points of view of foreign and domestic authors on international tourism market research made it possible to substantiate the historical aspects of the development of the field of tourism and recreation as a factor in the European integration of Ukraine, as well as to determine the current directions of development of the field of tourism and recreation in the context of European integration processes in Ukraine.
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