Abstract
This ethnographic research will allow us to enter the Hip Hop movement in Cuenca from a social perspective. Its characteristics, identities, artistic and cultural expressions will be known through its elements. Their needs will be made visible as part of the urban cultures of Cuenca, in order to understand how they influence society, whether or not they are excluded, whether or not they enjoy privileges as subjects of law. In this qualitative study, the ethnography technique is applied, whose main objective is to learn about the history of hip hop in the city, its beginnings, the pioneers of the genre; For this we will contextualize this group in the world and we will know the elements that compose it such as: Graffiti, Rap, Break Dance and Turntablism, also called DJing. This study also tries to examine the communication processes and the participation of the hip hop movement in the public space in which decisions are made on matters of interest and how the forms of participation in the construction of public policies are distinguished. Terms such as urban cultures, youth cultures, counterculture and public space are defined to classify hip hop within them, showing how the identity of young people in this genre is constructed.
Highlights
This research recognizes the cultural practices and artistic expressions of urban hip hop culture in the youth of Cuenca, in order to understand their influence in Cuenca society and in turn investigate the reason why they are excluded and made invisible in the processes of change that allow them to become subjects of rights
We are in a stage where emerging cultures have built new spaces of sociability, their communication processes are hidden and they are constantly creating new signifiers such as clothing, hairstyle, use of public space, among others, which have different meanings, and which in turn, they contribute to create other identities; precisely these identities speak of the world and the way of living it in the daily course, they speak of the present and how they appropriate this special moment in history and how in their daily life they build the future
The forerunner of hip hop culture in Cuenca is Henry Novillo known as Novi-Novi, thanks to the fact that his older brother migrates to the United States and begins to send cassettes of vhs, music, clothes and everything related to hip-hop; He formed the first group of break dance in the late 80's called "Uncensored" who imitated the steps seen in the videos, so the first element that takes place in Cuenca is break dance
Summary
This research recognizes the cultural practices and artistic expressions of urban hip hop culture in the youth of Cuenca, in order to understand their influence in Cuenca society and in turn investigate the reason why they are excluded and made invisible in the processes of change that allow them to become subjects of rights.
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