Himalayan Horticulture Produce Supply Chain Disruptions and Sustainable Business Solution—A Case Study on Kiwi Fruit in Uttarakhand

Abstract

Uttarakhand, a state in the northern region of India which is traversed by the Himalayas, grows a variety of horticultural crops (e.g., fruits, vegetables, spices, and flowers) and is experienced with large-scale horticulture production at the national and/or international levels. Due to the wide variation in the climatic conditions and growing patterns, its pattern varies from harvest to harvest and from one province to another in terms of range, production, and yield. One of the most lucrative industries in Uttarakhand’s hilly areas is horticultural cultivation. It substitutes for the neighborhood economy and helps farmers make a living. According to the literature, no work on the supply chain management of fruits in the hilly areas of Uttarakhand has yet been documented to analyze the growth of horticulture cultivation. Thus, the primary objective of this paper is to focus on the supply chain management of kiwi fruit, a type of major growing fruit in Uttarakhand’s Bageshwar area. Additionally, this paper will offer a business plan for small-scale farmers to boost employment, economic development, and benefits. This study contributes to the discussion of the problems with the Himalayan fruit supply chain that is specific to the kiwi fruit and how a sustainable business model like horti-tourism can enable greater revenue generation for farmers while also resolving the problems with the Himalayan produce supply chain.