Abstract
The choice of a person's adopted lifestyle can define his social identity through the consumption structure. This research aims to describe how consumption structure in food lifestyle plays a role in identity construction of Muslimah by referring to Pierre Bourdieu's theory. This study discusses the construction of identity as Muslimah carried out by the Hijabersmom Community as one of the biggest Islamic-based communities in Indonesia. This study used a transformative paradigm by online questionnaires and interviews for data collection. The results show their identity as a Muslimah is represented through the consumption of halal-labeled food, paying attention to the composition of foods other than those containing pork and those forbidden by Islam, choosing places to eat that are comfortable for discussing and good for taking pictures, wearing fashionable outfits by using dress codes. The construction of Muslimah identity through this consumption structure is formed due to several factors such as habitus, ideology/religious structure, and this community doctrine. For further research, the researcher suggests conducting research related to the construction of identity as indicated by the expansion of the object of research which is not limited to a religious perspective.
Highlights
The food lifestyle has become a trend in modern society related to aesthetics as a differentiator, as well as creating social distance (Stringfellow et al, 2013). Bourdieu (1984) monitors and regards food as an arena in which lifestyle choices are used to sustain and demonstrate individual and group differences
Hijabersmom Community Food Lifestyle The results of this study describe the food lifestyle of the Hijabersmom Community in Malang through four indicators in the elements of a food lifestyle, namely ways to buy food, aspects of food quality, consumption situations, and purchase motives
Ways to buy food This element is indicated by three question items as follows: In question item X1, the highest result of the answer shows that 35% of respondents strongly agree in paying attention to halal labels when buying food as shown in the graph below
Summary
The food lifestyle has become a trend in modern society related to aesthetics as a differentiator, as well as creating social distance (Stringfellow et al, 2013). Bourdieu (1984) monitors and regards food as an arena in which lifestyle choices are used to sustain and demonstrate individual and group differences. Bourdieu (1984) monitors and regards food as an arena in which lifestyle choices are used to sustain and demonstrate individual and group differences. Bourdieu (1984) asserts that food consumption is a structure other than culture and appearance that can read social distinctions. If studied further, the choice of a person's adopted lifestyle can define his social identity through the consumption structure. In this distinction concept, Bourdieu explains that a person performs an action that can show his class differences in society
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