Abstract
Popular culture has commercialized the hijab which is a religious symbol for Muslim women so that the spiritual value in the hijab as a command to cover the private parts for humans from Allah Subhanau Wa Ta'ala actually encourages consumerism towards the hijab in the public sphere. The aim of this research is to describe the context of spirituality and consumerism in the hijab in popular culture. This type of research is library research with a descriptive qualitative approach. The results of this research are the form of spirituality in the hijab, namely the connection between Muslim women's relationship with Allah Subhanahu Wa Ta'ala by carrying out and obeying His commands to cover their private parts as an effort to maintain honor and a form of piety and self-piety that has become part of popular culture which has become a legacy. consumerime. Popular culture that juxtaposes the values of spirituality and consumerism in the hijab causes a conflict of values between obedience and commercialization.
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