Abstract
In such competitive industry environment, if the companies will obtain continuous profits, they must surpass their competitors and enhance their enterprise competitiveness in order to win further customer orders. As to understand the market competitive conditions, Simultaneous Importance-Performance Analysis (SIPA) is able to provide simultaneous analysis of three fundamental concepts – the importance of the competitive character, the performance and the performance of the competitors. This study is based on the electronic materials manufacturing companies in Taiwan. Fourteen items from Order-winners and Qualifiers Criteria as the character assessment are taken for the case analysis of the company and its competitors’ competitive conditions and strategies.
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