Abstract

AbstractWe consider two Ps of the six Ps Model in this chapter: Press and Partnerships. Businesses constantly face contextual changes in a volatile, uncertain, complex and ambiguous (VUCA) marketspace. To remain relevant, businesses need to create innovative products, services and business processes. The ability to analyse opportunities and threats, and mobilize teams and whole supply chains to implement ideas is at the core of business survival in today’s tumultuous marketplaces. While innovation involves applying creativity to generate unique solutions, entrepreneurship is applying innovations, scaling the ideas, and inspiring others’ imagination and stakeholders’ commitment to realize the envisaged solution. This chapter looks into the roles of entrepreneurs, intrapreneurs, teams and crowds to source and implement innovations in business, forming various partnerships to collaborate to achieve effective solutions. Key issues such as the skills, attitudes and personality traits of entrepreneurs, and team composition and collaboration tools such as Six Sigma and Kaizen are covered. We look into the role of teams, social webs and crowd sourcing in corporate innovation for today’s businesses.Keywords Crowd sourcing Entrepreneurs Intrapreneurs Innovation teams Kaizen Kata Six Sigma. Social webs Sustainable advantages

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