Abstract

In developing economies such as Zimbabwe, there is a growing sophistication of the financial markets both during the local era and multi-currency era such that the population is usually overtaken by events. This is mainly due to oneness regionally, continentally and globally. The trend in new products and financial services through investment strategies has widened. Notwithstanding this growing momentum, the sector also witnessed some evident stresses and closure of some financial institutions, for example, 11 banks closed up between 2011 and 2015. It is on this background that bottlenecks in investorsinsight, effective investment strategies and stressing financial market were highlighted in this research. The quantitative research methodology was carried out through stratified and convenience sampling. Research instruments such as questionnaires and interviews were applied in the market. The major finding was that the majority of the investors were ignorant about the investment strategies. Recommendations were narrowed to Commercial banks and Investors only. Definition of Key Terms  Investment strategy-.a set of rules, behaviors or procedures, designed to guide an investor's selection of an investment portfolio.  Financial institution- institution which collects funds from the public and places them in financial assets such as deposits, loans and bonds rather than tangible property.  Portfolio- collection of financial securities  Investment - is putting money into an asset with the expectation of capital appreciation, dividends, and/or interest earnings.

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