Abstract
The quality of education is an important factor that is considered for attracting and retaining the students as it is a substantial investment made by their parents. Most of the recent studies of service quality in education are focusing on higher education as more universities and colleges clamor and compete for gaining some ranking and accreditation in their programs and institution. Hence, in the quest for internationalization of quality in education, assurance of service quality becomes the dire need and eventually taking center stage. Service quality enhances a university’s image. Hence, delivering quality service has become an important goal for most higher education institutions (HEIs) and for distinguishing it among other common competitors. This is a case study of China for evaluating the service quality of higher education institutions based on students’ satisfaction. This study is based on data collected from 500 questionnaires and analyzed through SPSS. By using multiple linear regression analysis, it showed us which factor is playing how much role in the prediction of students‟ satisfaction. This study has revealed some significant findings and showed that there is a positive relationship between most of the determinants of higher education quality and students’ satisfaction. As student’s satisfaction has been positively associated with their performance in university as well as later in their workplaces therefore it is detrimental that this aspect of university student’s dependence on the service quality provided by higher education institutions can be ignored as it eventually affects the productivity of the workforce of a society and eventually economy of a nation. Keywords: Student Satisfaction, Service Quality, Higher Education. P. R. China DOI : 10.7176/JEP/10-6-15
Highlights
Higher education has turned into a competitive enterprise among both private and public higher education institutions (HEIs)
Main objective of this study is to find out the overall quality of higher education through students’ satisfaction in a cross-sectional study in China
Results shown in the above table as a result of multiple regression analysis show that physical environment quality, core educational quality, support facilities quality and transformative quality of a university are positively and significantly correlated with the overall satisfaction of students in Chinese universities having p0.05 in this case in turn rejecting H1 which can be elaborated that better administrative quality of universities in China does not seem to affect the overall satisfaction of the Chinese students
Summary
Higher education has turned into a competitive enterprise among both private and public higher education institutions (HEIs). Most of the recent studies of service quality in education are focusing on higher education as more universities and colleges clamor and compete for gaining some ranking and accreditation in their programs and institution (Sultan and Ho, 2012). This lack of quality assurance during and in their marketing approaches and services could turn out be the biggest hindrance for the higher institutions in competing with other institutions This is a study conducted in China in terms of evaluating the service quality of higher education institutions based on students’ satisfaction. This study is an attempt to give an overview of quality of higher education in China based on students’ satisfaction and the few sectors it needs to cater its full attention towards for improving quality of higher education. Main objective of this study is to find out the overall quality of higher education through students’ satisfaction in a cross-sectional study in China
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