Abstract
The article examines the ways in which sustainable tourism is implemented in education. The need for this incorporation is identified and essential components through which it can be realized in tourism education are outlined. The object of the study is higher education in tourism, and its subject is the implementation of knowledge, skills and competences in students for the sustainable development of the sector. The main thesis of the author is that implementing the goals of sustainable development in tourism education and building a new way of thinking has an impact on the future abilities of professionals in the sector to achieve its long-term viability. On the basis of exploration of existing literature, as well as on the basis of own scientific and teaching experience, a conceptual model for education towards sustainable tourism development has been built and proposed. As an additional result of the research, good international practices and opportunities for education in the direction of sustainable tourism are presented.
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