High target prevalence may reduce the spread of attention during search tasks.

Abstract

Target prevalence influences many cognitive processes during visual search, including target detection, search efficiency, and item processing. The present research investigated whether target prevalence may also impact the spread of attention during search. Relative to low-prevalence searches, high-prevalence searches typically yield higher fixation counts, particularly during target-absent trials. This may emerge because the attention spread around each fixation may be smaller for high than low prevalence searches. To test this, observers searched for targets within object arrays in Experiments 1 (free-viewing) and 2 (gaze-contingent viewing). In Experiment 3, observers searched for targets in a Rapid Serial Visual Presentation (RSVP) stream at the center of the display while simultaneously processing occasional peripheral objects. Experiment 1 used fixation patterns to estimate attentional spread, and revealed that attention was narrowed during high, relative to low, prevalence searches. This effect was weakened during gaze-contingent search (Experiment 2) but emerged again when eye movements were unnecessary in RSVP search (Experiment 3). These results suggest that, although task demands impact how attention is allocated across displays, attention may also narrow when searching for frequent targets.