Abstract
High rise building has transformed from providing not only the expansion of floor space but functioning as mega sculpture in the city. The shift away from economic efficiency driven need is only expected to grow in the future. Based on literature studies; after analysing planning documents and case studies, it was examined whether the presumption that gaining the maximum amount of usable area is the only driving factor; or if the need for the creation of an image for the city provided a supplementary reason. The results showed that forming high rise buildings as three-dimensional sculptures is influenced not only by aesthetics, but also marketing. Visual distinction in the city skyline is economically beneficial for investors gaining not only functionality but art, enriching the cultural landscape. Organizing architectural competitions, public debates and following the latest art trends is therefore possible due to large budgets of such projects.
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