Abstract
The litigation between the University of California, Los Angeles and Under Armour demonstrates that even the most attractive and economically lucrative agreements can quickly deteriorate into legal wrangling in both federal and state courts. Indeed, only a few years ago, the parties announced a groundbreaking deal reportedly in the range of $280 million in cash and products during a 15‐year period. That arrangement arose after similar agreements for major programs with other manufacturers escalated in value.
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