Abstract
It is important for enterprise to innovate e-business model to gain competitive advantages. Innovation of e-business model attracts interests of academia and industry. The concept of E-business model has been ambiguous for a long times, with each researcher using it in a different meaning depending on the context of discussion. The ambiguity hinders the research on the e-business model and it is necessary to study the concept of ebusiness model for e-business model innovation. Anchored on static and dynamic perspective, a hierarchical concept framework, including role model, scale model, model organism and recipe model, is proposed. The concept framework will provide necessary bases for further research on company's innovation of E-business model.
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