Abstract
ABSTRACT The growing importance of the post-adoption phase of cross-border e-commerce (CBEC) assimilation for various purposes in the innovation process, leading to innovative performance, is researched. This study leverages a routine-based absorptive capacity framework, added to uncover the hierarchical benefits of innovation in CBEC assimilation. A Partial Least Square path model is used to examine the proposed model and structural associations. We used a survey method to collect data from 281 Malaysian manufacturing SMEs. The findings indicate a link between CBEC assimilation and internal innovation benefit that has positive significance in product and process innovation, while external innovation benefits in product innovation.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
