HI-HUME TECHNOLOGY IN THE PARADIGM OF VALUE TRANSFORMATIONS OF SOCIETY

Abstract

The purpose of the articleis to investigate the essence and manifestations of the influence of hi-hume technologies on the value orientations of society and in general and the transormation of the value paradigm at the present stage. The research methodologyconsists in the application of analytical, axiological, culturological approaches in the study of hi-hume-technologies as one of the fundamental factors of transformation of socio-cultural reality and its value-semantic definitions. The scientific novelty of the workis that for the first time the essence of hi-hume technologies in the culturological aspect and as a factor influencing the transformation of valuesof modern society is analyzed and studied. Conclusions.Technoevolution of the XXI century. has a comprehensive impact on man and is one of the most important parts of human progress. Technology as an external inorganic human organ and the continuation of biological sensors has become a mediator that creates a new environment for humans. Postmodern and global transformations have led to a crisis in the axiological sphere, associated with the search for new values for the development of society and the reassessment of existing meanings and values. The transformation of values in the process of historical development of society is that the values that were formed and dominated at a certain stage of social development, later proved incapable due to new social requirements. The transformation of core values changes people's attitudes towards power, religion, politics, gender roles and norms, where there is both continuity in the preservation of certain values and an unstable balance between traditional and new pragmatic valuesthat ensure success and material prosperity. Hi-hume technology at the beginning of the XXI century. become an intellectual resource that allows not only to study and predict various social changes, but also provides effective tools for providing effective management influence on social space and obtaining a predictable social result.