Abstract
The purpose of this research is to identify factors of phishing victim based on the Heuristic Systematic Model and propose phishing awareness guidelines. In this research, the explanatory sequential mixed method is chosen. Therefore, survey and interview method been applied for data collection purpose. In summary, this research concluded that the major factors that influence user becomes a phishing victim based on the Heuristic Systematic Model are argument quality, source credibility, genre conformity, need for cognition, time pressure, pre-texting, less damage, knowledge and trust. On the other hand, the phishing awareness guidelines are proposed based on previous studies and also feedback from interviewees. Moreover, the proposed phishing awareness guidelines are expected to educate Internet users to identify phishing tricks and prevent phishing attacks in the future.
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