Abstract
This article explores how heteronormativity shapes the (re)construction of gay male entrepreneurial identities. Drawing on in-depth interview data and utilising conceptual resources from queer theory, this article traces the effects of heteronormative entrepreneurial discourses, evident in the types of gay male sexualities discursively mobilised by study participants to (re)construct normal gay male entrepreneurial identities. Study data reveal the regulatory and normalising impact of heteronormativity along three discursive themes: entrepreneurial gay masculine identities; the entrepreneurial (gay) ‘family type guy’; and repudiating the feminine in women and other gay men. This article contributes to the limited LGBT entrepreneurship literature, in particular, the scholarship on heteronormativity and entrepreneurial identities, showing how heteronormativity retrenches both the heterosexual/homosexual binary and the male norm at the core of dominant entrepreneurial discourses.
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