Abstract
To prevent and treat obesity, health promoters design (and implement) all kinds of lifestyle interventions that aim at encouraging physical activity. In this paper, I argue that most of these interventions are not that successful because of the limited view on the body presupposed by current health promotion. Most interventions presuppose that the body is a kind of a (Cartesian) machine that needs to be activated and motivated by a rational and willful mind. I present another view on embodiment, in which the body should not only be seen as a certain thing or machine one has, but also as something one is, thus calling attention for bodily identity. I suggest that this alternative view on embodiment may help to gain insight in the difficulty of changing one’s lifestyle, and to develop other kinds of evaluation tools.
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