Abstract
This article, after discussing the obstacles to the initial reception of Martín-Barbero’s work on mediation in Europe, analyses its importance to contemporary media research in terms of three factors: mediation, inequality and complexity. Far from being less relevant today, those insights, and Martín-Barbero’s overall insistence on a hermeneutic approach to understanding culture are of huge relevant today in an age when the automation of cultural production and data extraction is characterized by an anti-hermeneutic drive.
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