Abstract
The paper examines conflicts between the ideas of heritage and tourism, and advocates sustainable approach to tourism planning in cultural landscape. The research introduces heritage urbanism as a sustainable method for enhancing the role of heritage in tourism as a local development tool, stressing that active use of cultural landscape in tourism can bring about positive response to global competitiveness and development of a tourist site, regarding its positive influence on destination recognition and heritage revitalization. A case study carried out on the Croatian Island of Hvar investigates this tension between the preservation of the existing landscape’s character and change.
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