Abstract
Tourist activity offers numerous possibilities for socioeconomic growth while promoting the dissemination, recognition, and appreciation of heritage. Nevertheless, tourism based on a mercantilist approach, oriented mainly towards the maximization of economic benefits and the massive attraction of visitors, can pose a threat to the conservation and integrity of heritage assets. In this panorama of vulnerability, heritage education stands as a primary strategy to resolve the tensions between heritage and tourism. Based on this premise, research aimed at stimulating tourism activity committed to education and sustainability is presented. Said study is framed in three counties of the region of Extremadura, selected for being great centers of tourist attraction: the Monfragüe National Park, the Villuercas-Ibores-Jara Geopark, and the monumental city of Trujillo. The results reveal that introducing educational principles is decisive in improving the value and competitiveness of tourist destinations and contributing to regional development. Despite this, the approaches of heritage education are not yet sufficiently integrated into tourism plans, which distances the territories from sustainability.
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