“Herding cats”: How to understand and manage your audience

Abstract

Competitive Intelligence ReviewVolume 6, Issue 2 p. 24-30 Feature Article “Herding cats”: How to understand and manage your audience Marya W. Holcombe, Marya W. Holcombe Strategic Communications Marya Holcombe and Todd Turrentine are with Strategic Communications, a New Haven-based management consulting, training, and development firm that works with financial institutions, Fortune 100 companies, and major consulting firms on communications-related issues, such as managing client relationships and creating logical, persuasive messages for formal and informal presentations. They work with senior executives, marketing professionals, strategic planners, financial analysts, and consultants. With her founding partner Judy Stein, Ms. Holcombe developed, and for eight years, directed the Communications Skills Program at the Yale School of Organization and Management. They are the authors of two books, Presentations for Decision Makers and Writing for Decision Makers, and the authors of numerous articles. Before joining Strategic Communications.Search for more papers by this authorTodd Turrentine, Todd Turrentine Strategic Communications Ms. Turrentine consulted to financial institutions as principal of her own firm and worked as a subcontractor to several major consulting firms. She has held positions in planning, marketing, and new product development with a money-center and a regional bank. Ms. Holcombe and Ms. Turrentine may be contacted at Strategic Communications, 20 Grand Avenue, New Haven, CT 06513; Tel: 203-624-0511; Fax: 203-624-6381.Search for more papers by this author Marya W. Holcombe, Marya W. Holcombe Strategic Communications Marya Holcombe and Todd Turrentine are with Strategic Communications, a New Haven-based management consulting, training, and development firm that works with financial institutions, Fortune 100 companies, and major consulting firms on communications-related issues, such as managing client relationships and creating logical, persuasive messages for formal and informal presentations. They work with senior executives, marketing professionals, strategic planners, financial analysts, and consultants. With her founding partner Judy Stein, Ms. Holcombe developed, and for eight years, directed the Communications Skills Program at the Yale School of Organization and Management. They are the authors of two books, Presentations for Decision Makers and Writing for Decision Makers, and the authors of numerous articles. Before joining Strategic Communications.Search for more papers by this authorTodd Turrentine, Todd Turrentine Strategic Communications Ms. Turrentine consulted to financial institutions as principal of her own firm and worked as a subcontractor to several major consulting firms. She has held positions in planning, marketing, and new product development with a money-center and a regional bank. Ms. Holcombe and Ms. Turrentine may be contacted at Strategic Communications, 20 Grand Avenue, New Haven, CT 06513; Tel: 203-624-0511; Fax: 203-624-6381.Search for more papers by this author First published: Summer 1995 https://doi.org/10.1002/cir.3880060206 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Volume6, Issue2Summer 1995Pages 24-30 RelatedInformation