Abstract

Herd literature suggests that people tend to discount their own beliefs and imitate others when making adoption decisions. However different people based on their characteristics exhibit different degrees of herd behavior. In the same vein, the characteristics of technology must fit with the requirements of the task that an adopter wants to fulfill Characteristics of individuals and of the technology-to-be-adopted both influence adoption behaviors. It is important to understand these phenomena because they are strongly related to the staying power of technology. A research model is developed to study the influence adopter characteristics and technology characteristics. An online experiment will be conducted to examine the research model.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.