Abstract

 
 
 This study examined linkage between herbaceous farmers and grocery stores in Ondo State, Nigeria. A multi stage sampling procedure was used to select 96 respondents for the study. Interview schedule was used to elicit information while data were analysed using percentages, mean, and the Pearson Product Moment Correlation. The results revealed that all the respondents (100%) of the herbaceous farmers got information from input suppliers, which can enhance their linkage to grocery stores. However, the linkage between the herbaceous farmers and groceries store was low. Increase profitability ( x̅ = 4.7) and increase yield (x̅ = 4.3) were major factors that encouraged the farmers to sell to grocery stores. Result showed that farmers’ age, educational level and farm size influence farmers ‘linkage to grocery stores. There is need for the state government and other non-governmental bodies to create awareness and training for farmers on how to get connected with grocery stores other than just selling at the local markets.
 
 
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