Abstract

On 24 June 2010 Julia Eileen Gillard became Australia’s first female prime minister. She had served as deputy prime minister to Kevin Rudd in the Labor government that was elected on 24 November 2007. As deputy prime minister she had enjoyed great popularity and although the means by which Gillard assumed the top job was controversial — and became more so over the course of time — initially her elevation was greeted with widespread enthusiasm. There was a palpable sense of history in the media coverage, with most outlets treat ing Gillard’s ascension as an important event, to be taken seriously. The public seemed pretty pleased as well. Her popularity rating was high. Many women and girls, especially, were thrilled at this milestone having been reached. A few weeks into the job, Gillard called an election, seeking to legitimise her position through the validation of a popular vote. The election, held on 21 August 2010, failed to deliver her an outright majority. However she was able to form a government by negotiating agreements with the Greens and three Independents.

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