Abstract
There I was sitting in a room, with the event I helped plan about to kick off. The chairs were all set up as requested, drinks and snacks had been put out, the audiovisual equipment was tested and ready to go, and the keynote speaker had just arrived. This event was going to be perfect. As I looked around the room, however, I realized something was missing: the audience. Only a handful of people were filing into the perfectly set room. How embarrassing; we had put together this amazing event but neglected to focus enough attention on getting an audience. This nightmare scenario has likely happened to many of us, but it is avoidable. Effective publicity in today’s world means going beyond hanging an event flyer on the board in a lobby. It means using multiple channels to meet people where they are to increase awareness and visibility of events,
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