Abstract
Some studies have shown that figurative cues, presented in the immediate environment of an individual, can affect his or her later behavior. This effect was applied in a fundraising context. In 12 bakeries, a pink opaque donation box was placed near the cash register with a message soliciting donations for a humanitarian project. The moneybox had a cardioids (heart-like) shape, a round shape, or a square shape. Results showed that more donations were found with the moneybox with the cardioids shape. The spreading activation theory is used to explain these results.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
