Abstract
This chapter considers the history of the vocational and career guidance profession, in particular the origins and development of its four main methods for helping people make educational and occupational choices. These are youth mentoring for agricultural communities, vocational guidance for industrial cities, career counselling for corporate societies, and self-construction within an information society. The author suggests that social change generated by information technology and economic globalisation, requires the profession of vocational guidance to reconsider the relevance of its theoretical models and techniques. Its reinvention to concentrate on self-construction within an information society demonstrates its determination to remain relevant and useful in contemporary society.
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