Abstract
On the basis of experimental data, we study how repetition of a statement affects perceived statement credibility. We identify 2 counteracting effects: The first effect, known as “truth effect,” describes a positive relationship between repetition and statement credibility. People tend to ascribe higher credibility to messages that they repeatedly encounter. In contrast, the second effect occurs when repetition is taken too far. Here, an indirect and negative effect is identified and participants start to perceive the message as a persuasive attempt. This perception triggers reactance, which in turn considerably reduces participants' trust in the source and leads to a significant decrease in the overall credibility of the message. Our results broaden the understanding of the benefits and harms of repeated persuasive messages.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.