Abstract
Artificial intelligence based applications are emerging in a broad range of expert domains. News about AI based solutions in medicine, industrial production processes, logistics, mobility and digital marketing trigger discussions and a lot of speculation. The market research industry seems hesitant and at the same time eager to embrace this new technology. In this article the author provides a definition of artificial intelligence and its different forms: narrow AI, hybrid AI and strong AI. He concludes his reflection on the question whether it’s feasible to develop AI based marketing insights solutions with the recommendation: it’s time to embrace AI.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
