Abstract
The aim of this paper is to examine the deeper processes that contributed to the incorporation of Hellenistic ideals and Anglo-Saxon values into the ideology of Olympism, especially at the end of the nineteenth century. It focuses on Baron Pierre de Coubertin's ideas, motives and actions as expressed in his published articles and personal correspondence, principally on the grounds that ‘modern Olympism was conceived’ by him. 1 This commentary draws on a detailed analysis of a sample of 201 texts written by de Coubertin between 1894 and 1937. As evidenced in the documents that were analysed, an eclectic approach to Olympism may be interpreted not simply as a reflection of the admiration of de Coubertin for these sets of values, but rather more significantly as part of his discursive strategy to appeal to and gain the support of the governing body of the IOC and its adherents, as well as to safeguard the games from other influences.
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