Abstract
This study aims to investigate the indicators of hedonism and the most dominant hedonistic orientation reflected on celebrities' accounts. This study uses the accounts of four well-known Indonesian celebrities as research samples. The results of this study were analyzed using the semiotic theory of Roland Barthes. The results showed that there were eleven hedonism indicators reflected by celebrities on their Instagram accounts, namely self-expression, hobby, addictive substance, physical beauty, fashionable appearance, education, achievement, work, social activity, relationship, comedy and religiosity. From these indicators, it is known that universal hedonism and egoistic hedonism are the most dominant hedonistic orientations on celebrities' accounts.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
