Hedonic experiences at heritage attractions: the visitor’s perspective

Abstract

PurposeThe purpose of this study is to explore the hedonic experience and its formation at heritage attractions.Design/methodology/approachA qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups.FindingsFindings highlight that senses, imagery and emotions are stimulated by the physical landscape and by triggers of memorable experiences.Research limitations/implicationsTo further explore this topic, a broader range of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these sites is needed.Originality/valueGiven the scarcity of research dedicated to the hedonic experience at heritage sites, this study provides a contribution by exploring the visitor’s perspective and points out relevant insights. As the hedonic feelings of pleasure, comfort and related affective responses impact the quality of memorable experiences, relevant implications for theory and practice are discussed.