Hedonic adaptation and conscious consumption in the civil engineering market: corporate reputation and user behavior strategies for sustainable development

Abstract

Abstract The purpose of this study is to identify changes in consumption strategies in the civil engineering market in a hedonic context. To assess the attitude of consumers to a certain type of civil engineering technology, a multicomponent methodological approach to the characterization of goods based on a survey of consumers was used. The key trends in the development of the European Union, Chinese and Russian civil engineering market for 2010–19 are analyzed. The designation of four ‘green’ strategies for the behavior of end consumers regarding hedonic adaptation in the civil engineering market is proposed: eco-efficient, environmentally friendly, energy-saving and intellectual-content one.