Abstract
This paper attempts to make sense the discussed political discourse across media by politicians and others during UP Assembly election 2012. How political discourses discussed and considered UP as heartland of Indian politics and further considered the Assembly election, 2012 as prelude of Parliament election 2014. Politicians and media considered that path towards New Delhi (Capital city of India) came through Lucknow (the capital city of UP) in the country. UP is not only known for political activities (communal politics, caste politics, electoral politics, and centre-state power relations) rather known for agricultural products, cuisine, cultural taboos and cultural etiquette in the country as well. This paper also enquires how media shaped political discourses and portrayed UP as heartland, similarly what Gaynesh Kudaisya called UP as ‘heartland’ of Indian politics through historical evidences.
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