HealthCommunicationPattern ofThibbunNabawi Prophetic Medicine Adjust toIndonesianCulture

Abstract

Alternative medicine has climbed the ladder of popularity in the practice of treating diseases caused byboth medical and non-medical factors. The opportunity for people to access and enjoy alternativemedicine services are increasingly wide open with the emergence of commercial advertisements aboutalternativemedicineinprint,electronic,andsocialmedia. Thedevelopmentofalternativemedicine,along with all the pros and cons dynamics in-service practice, has attracted the interest of the author'steam to explain the results of field research conducted in mid-2019. The research object was alternativemedicine based on the religion known as thibbun nabawi at the Thibun Nabawi Center (TNC), PesantrenBaabussalam,Ciburial,Bandung,WestJava.ThisarticlehealthcommunicationpatternofalternativemedicinepracticesinIndonesia.Theanalysisofthisresearchusedaqualitativemethodwithacasestudy approach. Through this paper, the author hopes to provide an illustration of thibbun nabawi traditionalmedicine. Furthermore, what makes it grow and develop in society and how alternative medicinepracticesappliedhealthcommunicationpatterns.Whetherduetoadifferentapproach,thibbunnabawibecomesanalternativeorevenacomplementtomedicaltreatmentsinIndonesia.Thepointsabove discussedstepbystepinthispaper.Theconclusions,showsthatgrowthanddevelopmentofthibbunnabawi are inseparable from the efforts of senior therapist and her therapeutic team, who havesuccessfullyimplementedvariouscommunicationapproachessuchasemphatytoreligionandmoralvalues,fromtheconceptofhealthcommunicationtothepracticeofIslamiccommunication.KeywordsHealthCommunication;CommunicationPatterns;AlternativeMedicine;ThibbunNabawi;IslamicMedicine.To cite this article: Dida, S.; and Lusiana, E. (2021) Health Communication Pattern of Thibbun Nabawi PropheticMedicineAdjusttoIndonesianCulture.ReviewofInternationalGeographicalEducation(RIGEO),11(5),1-11.doi:10.48047/rigeo.11.05.01Submitted:20-01-2021●Revised:15-02-2021●Accepted:25-03-2021