Abstract
Healthcare organisations are adopting innovation and entrepreneurial management strategies as a way to compete and succeed in the global marketplace. Increasing numbers of healthcare providers are utilising innovative technologies and services that have a direct impact upon patient's physical and mental health. In addition, individuals, businesses and governments in the healthcare industry are becoming more entrepreneurial in the way they access and give services to patients as a mechanism to improve success rates and be more financially savvy. This paper will discuss the role of innovation and entrepreneurship for healthcare organisations as a way of adapting to change. The importance of creativity in healthcare organisations by placing importance on user-innovation and entrepreneurial ideas is examined in the literature review. Healthcare innovation and entrepreneurship are then discussed as a mode to increase the performance of management strategies. Managerial implications for healthcare organisations are stated that highlight the evolution of hospitals, primary care providers and community practitioners in utilising innovative and entrepreneurial techniques. Suggestions for future research are included, which stress the importance of continual innovation and entrepreneurship in healthcare organisations.
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