Abstract
This study identifies the principal sources of knowledge in the healthcare marketing field based on the most prolific and influential journals and authors, drawing on a sample of 1,950 articles published in 11 journals from 1987 to 2016. The three most influential journals are the International Journal of Pharmaceutical & Healthcare Marketing, the International Journal of Healthcare Management, and the Academy of Health Care Management Journal. Health Marketing Quarterly is another highly influential and prolific journal. The most prolific authors are Brian Smith, David Loudon, Donald Self, and Robert Stevens. The most influential authors, on the basis of fractional citations, are Philip Brown, Renuka Garg, and Jayesh Aagja. This is the first study to systematically review the burgeoning body of healthcare marketing literature with the aim of mapping the research that has been undertaken in this area. This is by far the most comprehensive review on this topic to date.
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