Health Tourism Experience in The Digital Era: Intelligent Technology and User Satisfaction

Abstract

Health tourism refers to tourism activities aimed at health, wellness, and rehabilitation, and is an important branch and development direction of the tourism industry. With the continuous innovation and application of digital technology, there have been profound changes in the products, services, management, marketing, and other aspects of health tourism, providing tourists with a richer, more convenient, and personalized travel experience, while also improving their satisfaction and loyalty. This article starts from the concept and characteristics of digital technology, analyzes their application models and cases in health and wellness tourism, explores their impact mechanism and effect evaluation on the experience of health and wellness tourism, and proposes the development trend and suggestions of digital technology in health and wellness tourism.