Abstract
Data-driven health promotion programs and health plans try to harness the new possibilities of ubiquitous and pervasive physiolytics devices. In this paper we seek to explore what drives people to subscribe to such a data-driven health plan. Our study reveals that the decision to subscribe to a data-driven health plan is strongly influenced by the beliefs of seeing physiolytics as enabler for positive health behavior change and of perceiving health insurances as trustworthy organizations that are capable of securely and righteously manage the data collected by physiolytics.
Highlights
Health care systems all over the world are facing a time of massive societal turmoil
Given that “chronic diseases generate billions of dollars in avoidable health expenditure every year” [6], companies and governments alike have used this argument for political reasoning and actions [7], paving the way for large-scale organizational and public health prevention and promotion programs [8,9,10] which have fostered the belief that much disease is caused by unhealthy life choices and that there is a moral obligation to exercise healthy behavior to reduce the financial burden on society [11]
In line with previous research [e.g. 56, 57, 68], our results show that there is a significant correlation between the expected impact from using a physiolytics device and the intention to subscribe to a data-driven health plan
Summary
Health care systems all over the world are facing a time of massive societal turmoil. Given that “chronic diseases generate billions of dollars in avoidable health expenditure every year” [6], companies and governments alike have used this argument for political reasoning and actions [7], paving the way for large-scale (digital) organizational and public health prevention and promotion programs [8,9,10] which have fostered the belief that much disease is caused by unhealthy life choices and that there is a moral obligation to exercise healthy behavior to reduce the financial burden on society [11] In this sense, engaging in unhealthy behavior or even worse–having a chronic disease due to years of personal neglect and misdemeanor–. There is a proactive stance toward obtaining information (i.e. tracking) and acting on it (i.e. performance enhancement)
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