Abstract
National health authorities have an important role in developing strategies for the promotion of public health through the diffusion of information to the general public. “Information for all”, in fact, is the first step to prevent and control the diffusion of diseases and reach the objectives stated by the “Health for all” program of the WHO. The channels of communication used by researchers and decision-makers in the scientific community are well known, but health promotion includes also strategies for the development of messages and materials to reach the most general public. Such materials may be presented in different forms (paper, visual and/or audio-visual) and may be spread through different channels of communication (e. g. institutional networks, mass media) to different target audiences (groups, individuals, etc.). This should permit to influence the behaviour of people changing wrong attitudes (alcohol, tobacco and drug abuse), prevent the diffusion of widespread diseases, reduce the effects of environmental pollution, etc.
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