Health Meaning and Internal Expression in Community Public Spaces—Field Investigation Based on the First Village in Yunnan

Abstract

As a living environment for residents, the community is an important carrier and platform for health communication that cannot be ignored. From a constructivist perspective, the meaning of health can only be expressed through "insiders" in cultural contexts. The participation of individuals, as the target of health mobilization, should not be overlooked, and this bottom-up power is crucial in determining the effectiveness of health mobilization. This article explores the connection between the material and representational dimensions of health communication in community public spaces through the use of identifiers, symbols, and media. It seeks to understand the meaning of health from a collectivist and community level, emphasizing the central role of structural factors and culture in the process of community health communication. The agency of community residents is also highlighted, and the localization context facilitates the stimulation of shared emotions and collective action, thus forming an "internal expression" of health communication within the community.