Abstract
Innovative and market-driven cashless health plans have transformed the insurance industry. Strategic interventions for health insurance firms include its role in creating customer service echelons in the form of rapid medical access and hassle-free claim settlement for covered individuals. Its significance in the service business is recognised in areas with a direct relationship with customer satisfaction. Adequate claim settlement and compensation can improve service features and quality. This study is an early research effort focusing on policyholders who had used cashless hospitalisation in the previous financial year, and their experiences were documented to assess the level of satisfaction with cashless insurance ideas in Indian health plans. This article examines the applicability of cashless proposition in health insurance and its function in fostering values for policyholders and a health plan. Insurance firms can use the study findings to improve their cashless health care service features and improve customer satisfaction by improvising its effectiveness.
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