Abstract
This research study inspects the association among various variables that influence health conscious attitude. Health conscious attitude refers to maintaining an approach in which students are mindful of taking good care of their health. The study emphases on five independent variables like education, lifestyle, eating preferences, purchase intentions and supplements, derived from literature and their impact on the dependent variable i.e. health conscious attitude among the students of University of the Punjab, Lahore Pakistan. Statistical analysis through SPSS showed that health conscious attitude is not influenced by purchase intention whereas education, lifestyle, eating preferences and supplements do influence the health conscious attitude among university students.
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