Abstract
The present study aimed to evaluate thematic campaigns in health carried out by the Ministry of Health in the period between 2014 and 2022 using observation strategies and critical analysis of the structure and composition of the contents offered and the possibility of implementing the communication process and the identification of the main noises identified between sender and receiver. We opted for campaigns with relevant themes among the most sensitive in the country's scenario. As a result, an analysis was obtained in eight previously selected categories, which was compiled in detail in the form of tables. With this study, it was possible to observe the relevance of inclusion and accessibility in national public health campaigns, which are powerful instruments in the dissemination of information about prevention and care, both personal and collective.
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