Abstract
AbstractIn response to recent articles examining the current state and future direction of international business (IB) research, this article directly surveys CEOs of the largest Fortune 500 companies to solicit their views about university‐based IB research and to identify the most significant IB problems their firms encounter. Results suggest a consistently low appreciation by CEOs for university‐based IB research over an extended period of time. Data also suggest a window of opportunity to capture a constituency among those companies that anticipate a significant increase in their international activity. To capture a practitioner constituency, however, research should focus on key problem areas that have been identified in this article, and the findings should be presented in accessible forms and venues. © 2012 Wiley Periodicals, Inc.
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