Abstract
The professional role and responsibilities for sports journalists have evolved to now include using social media. In this study, we explore how male and female print sports journalists use Twitter to communicate with their followers about sports. Relying on previous research showing disparities in sports coverage and gender as well as assertive and affiliative language theory, we employ a content analysis of tweets from 57 sports journalists ( N = 4,897). We find that male and female sports journalists tweet at statistically the same rate, but male sports journalists are more likely to tweet about sports than female sports journalists, less likely to tweet about women sports and athletes, and more likely to use assertive language in their tweets. Findings are discussed with suggestions for future research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
